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Article: Coke Taps YouTube, Facebook For Sprite
Check out this article about Sprite’s new branding strategy. Sprite creatives are attracting young drinkers through creating a weekly webisode featuring an up-and-coming musician. Check out the article...
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Lohas: The Environmentally Friendly Green Gold
There is a noun that we may feel is strange- Lohas. It is an acronym for “lifestyles of health and sustainability.” It can be a simple concept, an attitude, or a small act in our daily life. For...
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The Market Your Market Could Be Like: Mature Market Category Strategies
Hello, marketers. Look at your market, now back to mine, now back at your market, now back to mine. Sadly, your market isn’t mine, but if you stopped using inappropriate mature market strategies and...
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